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Joico Color Intensity Semi Permanent Hair Dye, Trendy Colour for Women or Men, Rich, Intense and Long Lasting Colour, 4oz

4.6 4.6 out of 5 stars 1,022 ratings

$18.45 $15.64 per ml
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Colour Name: Amethyst Purple
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Purchase options and add-ons

Colour Amethyst Purple
Package information Tube
Product benefits Ultra pigmented color that is rich, intense and long-lasting, Semi Permanent formula enriched with Kukui Oil, Hydrating Formula that does not require peroxide, Intermixable shades = endless creative possibilities, Reconstructs for guaranteed healthier-looking hair after every color service See more
Brand Joico
Item form Cream
Hair type Normal
Number of Items 1
Unit count 118 Milliliters
Material feature Natural
Manufacturer Joico

Description

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED! * Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.

Benefits

Intermixable shades = endless creative possibilities

Suggested use

Hair Colour, Semi Permanent Hair Colour

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This item: Joico Color Intensity Semi Permanent Hair Dye, Trendy Colour for Women or Men, Rich, Intense and Long Lasting Colour, 4oz
$18.45 ($15.64/100 ml)
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From the manufacturer

bottles with color

COLOR INTENSITY

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY our intensely concentrated pigments designed to help you create over the top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Benefit: NO DEVELOPER REQUIRED!

* Depending on daily care habits, hair history, and texture

**Follow with the K-PAK Color Therapy regimen

WHY YOU'LL LOVE IT...

  • Over the top vibrancy that lasts and lasts
  • Reconstructs for healthier-looking hair after every color service
  • Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
  • Intermixable shades = endless creative possibilities

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

Color Intensity bottle with brush
3 bottles

STEP 1

For the most vibrant results, ADD COLOR INTENSITY TO DAMP OR DRY PRE-LIGHTENED HAIR.

color

STEP 2

Using a color brush & gloves APPLY COLOR INTENSITY SHADE TO DESIRED AREAS.

close up bottles

STEP 3

Process for UP TO 30 MINUTES AT ROOM TEMPERATURE.

shampoo bottle

STEP 4

Rinse thoroughly, shampoo and condition with K-PAK COLOR THERAPY then style as usual.

BOTTLES

STEP 5

To maintain longevity and vibrancy with your Color Intensity Shade use dream blowout before all blow drying and Heat Hero before all thermal styling.

white
white
  • No peroxide required for the semi-permanent color

  • Color Intensity lasts up to 20+ shampoos

  • No, Color Intensity is formulated with Quadramine Complex and ultra nourishing Kukui Nut Oil which leaves hair gorgeously conditioned and healthy looking

  • Yes, all formulas are intermixable to allow you to create your perfect shade

  • For best results process for 20 minutes and rise well with cold water for several minutes

Product details

  • Is discontinued by manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.81 x 3.81 x 13.97 cm; 113.4 g
  • Date First Available ‏ : ‎ March 4 2015
  • Manufacturer ‏ : ‎ Joico
  • Place of Business ‏ : ‎ HENDERSON, NV, 89074 US
  • ASIN ‏ : ‎ B00QZ8OW46
  • Item model number ‏ : ‎ 074469491594
  • Country of origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,022 ratings

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Customer reviews

4.6 out of 5 stars
1,022 global ratings

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Unreliable Dark Purple Results
3 out of 5 stars
Unreliable Dark Purple Results
INITIAL REVIEW: I have been using Joico Color Intensity for years and I absolutely love it. I have had Ruby Red, Magenta, Orchid Purple, now I am in a darker purple phase and I am using Amethyst Purple. I have my dark brown hair colored black. My bangs are bleached as are sections of hair that frame my face. These bleached areas have the "fashion colors" on them. For some reason, the hairstylists that I have gone to will not use Joico Color Intensity. They insist on using Pulp Riot color in the shade Velvet or Jam (because I love purple hair). Neither shade, alone or in combination, is my darker purple color goal. Pulp Riot color also washes out quickly.I end up coloring over it with Joico Coloring Intensity Amethyst because it is such a rich color. The color is a deep and shiny purple and I get so many compliments on it. Joico Color Intensity has a thick, pasty texture. Because the area I am covering is so small, I put the color on with a gloved hand and work it in. For the application process, it is important to wear tight-fitting gloves during the application and when rinsing the color off. Be careful not to get the color on any surfaces. Although Semi-Permanent, Color Intensity will easily stain some surfaces - my bathroom sink has some permanent purple stains. Have a household cleaner with bleach in it nearby during the coloring process to quickly remove any stains. I wash off the color in the kitchen sink with the surrounding area covered up with paper towels Also, have a hair color stain remover to remove any dye on your face or hands. I have lost count of the number of times my ears or hands have been purple. I have found Joico Color Intensity to be long-lasting. Washing hair in cold water, using dry shampoo, reducing the heat of styling tools, and using products for color-treated hair all help. When it does fade it does not turn a weird color - it fades out nicely into lighter shades of purple (if your hair is pre-lightened).EDIT: 2025 THREE STARS FROM INITIAL FIVE - I don't know if the formula has changed but the Joico Color Intensity Amethyst washes out very quickly into a very pink shade. The Amethyst used to give a dark rich purple color that had good staying power. Now I can't see much difference between it and the Joico Magenta color. I am not impressed. This has happened with color bought at the salon and on Amazon (the Indigo and Light Purple shades are true purple).I have attached a photo of my bangs. They were bleached at a salon and colored Amethyst. This is my bangs after the second wash using Joico products for color treated hair. Clearly my bangs are not amethyst purple. This fade out also happened a couple of times in 2024 when I had my bangs re-bleached. To correct this mess I colored over the faded hair with Pravana ChromaSilk Vivids that has blue based purples or Joico Color Intensity Indigo that does not fade out into pink. If you like fade out into pink tones then Amethyst is a good choice. Personally I prefer a blue based purple and I will not use this product again.
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Top reviews from Canada

  • Reviewed in Canada on September 23, 2024
    Colour Name: Amethyst PurpleVerified Purchase
    Love this purple colour. Dye every 2 weeks for darker colour. Yes it dyes everything but if you use conditioner or Vaseline on your skin before use it does come off. Wash your hair in cold water to make the colour last longer. People who said it didn't dye their hair are straight up blind.
    2 people found this helpful
    Report
  • Reviewed in Canada on March 26, 2024
    Colour Name: Amethyst PurpleVerified Purchase
    I bought this colour for my nieces hair. She has black hair naturally so I had to bleach it first. This colour is easy to apply as you do not need to add any developer. You can apply it straight from the tube. The finished colour was really nice. It is semi-permanent so the colour will eventually need to be refreshed. I just did the front face framing hair, short shoulder length hair, and used approximately half the tube.
    2 people found this helpful
    Report
  • Reviewed in Canada on October 11, 2024
    Colour Name: Amethyst PurpleVerified Purchase
    J'aime beaucoup Joico pour leur cloloration durable!
  • Reviewed in Canada on August 5, 2023
    Colour Name: Amethyst PurpleVerified Purchase
    My daughter recently had her hair, dyed purple, professionally, at a cost of over $300.00. She then went in to have her roots touched up for another $200.00. A friend recommended that I purchase the indigo and the amethyst die from Joico. Her recommendation was to mix the two colours together and apply as a die or to mix with a shampoo. My daughter decided to dye her hair and at a very small fraction of the cost got perfect professional results. She was very Happy with the colour and the ease of use. It looks like she will get two more touchups. This is a product and a combination I would recommend to anyone who has had their hair stripped and dyed purple.
    4 people found this helpful
    Report
  • Reviewed in Canada on October 9, 2024
    Colour Name: Amethyst PurpleVerified Purchase
    I got a purple dye when I'd ordered a blue. I can't afford to return it.
    It's a nice purple though
    One person found this helpful
    Report
  • Reviewed in Canada on December 11, 2023
    Colour Name: Amethyst PurpleVerified Purchase
    Got this to dye my 8yos hair.

    We started with faded blue up top and bleached platinum ends and the results are fantastic. My kiddo is pleased as punch and while it definitely came out warmer toned than I expected, it looks terrific.

    I've used this brand in a different colour on myself before, so I knew going in that the brand was solid. However, this is a much darker shade than I've ever used before and I'm pleasantly surprised with how bright it came out.
    Customer image
    5.0 out of 5 stars
    Vibrant and beautiful!

    Reviewed in Canada on December 11, 2023
    Got this to dye my 8yos hair.

    We started with faded blue up top and bleached platinum ends and the results are fantastic. My kiddo is pleased as punch and while it definitely came out warmer toned than I expected, it looks terrific.

    I've used this brand in a different colour on myself before, so I knew going in that the brand was solid. However, this is a much darker shade than I've ever used before and I'm pleasantly surprised with how bright it came out.
    Images in this review
    Customer image
    2 people found this helpful
    Report
  • Reviewed in Canada on July 13, 2023
    Colour Name: Amethyst PurpleVerified Purchase
    I purchased this because I have split hair (black/purple) and of course the purple fades a lot faster than black so I needed something for a touch up. It actually worked REALLY well, the purple color was what I wanted and it lasted a lot longer than I'd expected. Even when it faded it was still purple as opposed to the weird rose gold colour my hair had originally faded to when I got it professionally done. The only thing is it didn't work very well on the new growth coming in - my hair is naturally a light brown - but it worked really well on my bleached hair. Not sure how well it would do on unbleached hair.
    One person found this helpful
    Report
  • Reviewed in Canada on June 13, 2024
    Colour Name: Amethyst PurpleVerified Purchase
    I use this to maintain my highlights and it works great. This has allowed me to have them last almost 8 month before I had to recolour. Please note that my hair is dark brown so it has minimal impact on my non highlight hair.
    One person found this helpful
    Report

Top reviews from other countries

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  • H. C.
    5.0 out of 5 stars Vibrant, easy to apply, true to colour
    Reviewed in the United Kingdom on June 30, 2023
    Colour Name: Amethyst PurpleVerified Purchase
    I'm really impressed with this colour. I've tried a few different brands and this one is definitely my favourite.

    Easy to apply: it's thick enough that it doesn't run everywhere, and the tube means it's easy to dispense.

    Vibrant colour: bright, saturated and very true to the colour on the tube/picture

    Longevity: I've yet to find any bright colour that lasts for very long, but this one has done well for me so far. I wash my hair with conditioner and in cool water and this seems to preserve the colour well.

    Condition: I applied conditioner after rinsing out the colour and the dye doesn't seem to have damaged my hair at all. It was much drier before (with only bleach and faded dye).

    I was applying two colours (Mermaid Blue & Amethyst Purple) onto pre-lightened hair that was stained from previous faded dyes, meaning my base colours ranged from green to yellow to rusty orange. The dye took to all of it, giving me a lovely selection of different tones and I'm really happy with it! It also stained my virgin hair a little, which I wasn't expecting, given that it's so dark.

    So far I've done 2 applications and I reckon there's just enough left in the tubes for one more.

    I'm definitely reordering.
    Customer image
    H. C.
    5.0 out of 5 stars
    Vibrant, easy to apply, true to colour

    Reviewed in the United Kingdom on June 30, 2023
    I'm really impressed with this colour. I've tried a few different brands and this one is definitely my favourite.

    Easy to apply: it's thick enough that it doesn't run everywhere, and the tube means it's easy to dispense.

    Vibrant colour: bright, saturated and very true to the colour on the tube/picture

    Longevity: I've yet to find any bright colour that lasts for very long, but this one has done well for me so far. I wash my hair with conditioner and in cool water and this seems to preserve the colour well.

    Condition: I applied conditioner after rinsing out the colour and the dye doesn't seem to have damaged my hair at all. It was much drier before (with only bleach and faded dye).

    I was applying two colours (Mermaid Blue & Amethyst Purple) onto pre-lightened hair that was stained from previous faded dyes, meaning my base colours ranged from green to yellow to rusty orange. The dye took to all of it, giving me a lovely selection of different tones and I'm really happy with it! It also stained my virgin hair a little, which I wasn't expecting, given that it's so dark.

    So far I've done 2 applications and I reckon there's just enough left in the tubes for one more.

    I'm definitely reordering.
    Images in this review
    Customer imageCustomer image
  • MSurbhi
    5.0 out of 5 stars The colour lasts for a long duration
    Reviewed in India on July 20, 2021
    Colour Name: Amethyst PurpleVerified Purchase
    The colour turned out to be really good and as of now has lasted even after 5 washes. It didn't irritate the skin either, although always do a patch test beforehand.
  • Laura
    5.0 out of 5 stars Excelente
    Reviewed in Mexico on May 23, 2019
    Colour Name: Amethyst PurpleVerified Purchase
    El color está increíble. No maltrata el cabello.
  • China
    5.0 out of 5 stars Bright, long lasting, works on grey
    Reviewed in the United Kingdom on January 2, 2022
    Colour Name: Amethyst PurpleVerified Purchase
    This colour (amethyst purple) works on naturally grey hair, and lasts really well too. I've also mixed a little in with some silvery grey/ash colours from Joico and other brands just to give an extra bit of oomph and to help the other colours take. Definitely one of the better purples out there.
  • Shilpa
    5.0 out of 5 stars Great colour
    Reviewed in India on July 20, 2019
    Colour Name: Amethyst PurpleVerified Purchase
    This is exactly the colour I wanted and it's lasted more than a month now, with the intensity of colour still going strong. Seller took time to deliver the product, but would definitely recommend this product for its colour intensity and stay.