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Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
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Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Color | 02 Black Brown |
Product Benefits | Volumizing, Conditioning |
Special Feature | Waterproof |
Material Type Free | Cruelty-free |
Brand | Rimmel |
About this item
- 99% ingredients of natural origin.
- Waterproof mascara.
- Fragrance-free, cruelty-free vegan formula.
- Up to 36-hours of wear.
- Infused with organic certified shea butter and biotin.
Frequently bought together
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- Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
From the brand
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From the manufacturer
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Build your Kind & Free makeup routine
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KIND & FREE MASCARA
Finish up your look with our Kind & Free Mascara for the volume and length that lasts for 36 hours.
Product Description
KIND & FREE Clean Mascara from Rimmel—our 1st clean mascara delivering a lot of volume and amazing length with no compromise. Proven 36-hour wear. Flexible & creamy texture made with a natural wax blend formula infused with biotin to condition your eyelashes. Real bio-brush made from 100% bio-based fibers. This waterproof and volumizing mascara is cruelty-free. Its clean vegan formula contains 99% naturally derived ingredients. Available in two shades: black & black brown.
Product details
- Product Dimensions : 5.51 x 4.76 x 0.83 inches; 2.08 ounces
- Item model number : 99350137216
- Manufacturer : Coty Inc.
- ASIN : B09LB1CBT2
- Country of Origin : USA
- Best Sellers Rank: #14,051 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #158 in Mascara
- Customer Reviews:
Compare with similar items
This Item ![]() Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -12% $8.76$8.76 List: $9.99 | $19.99$19.99 | $17.99$17.99 | $4.54$4.54 | -5% $7.99$7.99 List: $8.40 | $14.00$14.00 |
Price Per Unit | $38.09 / Fl Oz | $64.48 / Fl Oz | $35.27 / Fl Oz | — | $21.59 / Fl Oz | — |
Delivery | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | — | Get it as soon as Friday, Mar 7 |
Customer Ratings | ||||||
Sold By | Amazon.com | Freshheritage | Trade Express USA | Amazon.com | DFADeals | Amazon.com |
color | 02 Black Brown | Black | Black | Black | Black | Black |
unit count | 0.23 | 0.31 | 0.51 | 0.27 | 0.37 | 0.25 |
volume | 0.23 fluid ounces | 10 milliliters | 9.5 milliliters | — | 11 milliliters | 0.25 fluid ounces |
form | Liquid | Liquid | Liquid | Gel | Cream | Cream |
product benefit | Volumizing, Conditioning | Volumizing | Volumizes and lengthens lashes with organic and vegan ingredients, offering hypoallergenic, smudge-proof, and long-lasting wear | Lengthening | Softening,Smoothening,Volume | Lengthening, Volumizing, Conditioning |
skin tone | All | Fair | Deep | — | All | Any |
skin type | All | Combination, Dry, Sensitive, Normal, Oily | Sensitive | All | All | All |
package type | Tube | Tube | Box | Tube | Box | Tube |
labeled country | — | CA | — | GB | — | US |
Videos
Videos for this product
0:55
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Sensitive persons review of Rimmel Kind and Free Mascara
Markie Kinney
Videos for this product
0:26
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For Days You Want a More Natural Look
Brianne's Reviews
Important information
Ingredients
Aqua/Water/Eau, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glycerin, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, [May Contain/Peut Contenir/+/-:Iron Oxides (CI 77491, CI 77492, CI 77499)].
Directions
Finish up your look by applying the Kind & Free Mascara on your lashes for uncompromising volume and length that lasts up to 36 hours.
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images
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Excellent & Clean Mascara
Top reviews from the United States
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- Reviewed in the United States on February 8, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseI stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.
- Reviewed in the United States on February 12, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseGreat mascara and washes off easily. My only complaint is I ordered two because they were on sale and one came without a package around it which I won’t use. Could it be a return? Please only send packaged items. Thank you.
- Reviewed in the United States on December 8, 2024Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseI can’t say this is the best but is sure is t the worst. “Clean” mascaras just don’t work as well in my opinion but that’s a sacrifice I’m willing to make. I am constantly searching for a better one. When I saw the price of this, I knew I had nothing to loose but also had low expectations. However, I have been pleasantly surprised! What works for one does not necessarily work for another, so keep that in mind. The consistency seems good, not sticky at all and dries fast on lashes. The brush is small but easy to use. The smell reminds me of the mascara from my early teen days, that faint powdery smell. I don’t love that it does not hold the lift after curling lashes but it does not flake and it soooo easy to remove. I will buy again just for ease of removal. For the price it won’t hurt to try!
- Reviewed in the United States on February 25, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseMy teen and I use it! Doesn’t cake on and a more natural look.
- Reviewed in the United States on February 8, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseLove this mascara! It gives my lashes a nice, natural lift without clumping, and I love that it’s vegan and cruelty-free. Super lightweight and doesn’t flake throughout the day. Perfect for an everyday look!
- Reviewed in the United States on February 20, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseI was hopeful this product would be less toxic and more durable. After two hours of wear I have ended up with quite a bit under my eyes. Will likely not order again.
- Reviewed in the United States on February 14, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseI love this mascara because it's natural.Doesn't include anything that could hurt animals.When it's being tested. Stays on nice and washes off easy.
- Reviewed in the United States on February 18, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseQuality product and my new favorite. No irritation like most mascara I have tired. Pocket book friendly.
Top reviews from other countries
- ZubkatReviewed in Canada on December 9, 2024
5.0 out of 5 stars Great for sensitive eye
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseIt does what is promised. Does not irritate my eyes, plus very easy to clean away mascara
- ElleReviewed in Canada on February 5, 2025
4.0 out of 5 stars Going bad too soon
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseI really liked this in the beginning because of its clean application and ease of removal. But, it’s already turned goopy. Seems too soon for that stage as I just bought it recently.
- VickyReviewed in Canada on November 3, 2024
5.0 out of 5 stars ITS THE BEST
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseThe price is amazing, applying it is amazing and so is wearing it. My eyes dont burn anymore and it survived the whole day working in a resturaunt and didnt smudge even a bit. This is my new favorite mascara !
- ClairistaReviewed in Canada on October 16, 2024
3.0 out of 5 stars Strong scent ….
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseMy first reaction was it has a very strong fragrance in my opinion. I’m typically not sensitive to makeup fragrances, but do not like the scent at all even though it does go away a bit after application.
It does a decent job at separating and adding length to my lashes for a natural look. It was a good price point and easy to wash off. But after a few hours of wear I find that it does bother my eyes, wether it flakes off a bit or if it’s the residual scent, or if the moisture from my eyes contacts the mascara it does irritate/sting the eyes.
I would not purchase this again for this reason.
- MeaghanReviewed in Canada on October 3, 2024
5.0 out of 5 stars Healthy makeup
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified PurchaseThis clean mascara is non irritating for my eyes and washes off easily without leaving dark circles underneath. The formula dries fast after application so it doesnt smudge
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