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Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

4.2 4.2 out of 5 stars 838 ratings
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$8.76 with 12 percent savings $38.09 per Fl Oz
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Color: 02 Black Brown
Size: 0.23 Fl Oz (Pack of 1)
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Purchase options and add-ons

Color 02 Black Brown
Product Benefits Volumizing, Conditioning
Special Feature Waterproof
Material Type Free Cruelty-free
Brand Rimmel

About this item

  • 99% ingredients of natural origin.
  • Waterproof mascara.
  • Fragrance-free, cruelty-free vegan formula.
  • Up to 36-hours of wear.
  • Infused with organic certified shea butter and biotin.
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From the brand


From the manufacturer

Rimmel London Kind and Free clean, conditioning volume and length mascara
Two shades that suit your look: black and brown black

Build your Kind & Free makeup routine

Woman smiling and holding the Kind and Free mascara applicator
Kind and Free mascara in black being applied

KIND & FREE MASCARA

Finish up your look with our Kind & Free Mascara for the volume and length that lasts for 36 hours.

Product Description

KIND & FREE Clean Mascara from Rimmel—our 1st clean mascara delivering a lot of volume and amazing length with no compromise. Proven 36-hour wear. Flexible & creamy texture made with a natural wax blend formula infused with biotin to condition your eyelashes. Real bio-brush made from 100% bio-based fibers. This waterproof and volumizing mascara is cruelty-free. Its clean vegan formula contains 99% naturally derived ingredients. Available in two shades: black & black brown.

Product details

  • Product Dimensions ‏ : ‎ 5.51 x 4.76 x 0.83 inches; 2.08 ounces
  • Item model number ‏ : ‎ 99350137216
  • Manufacturer ‏ : ‎ Coty Inc.
  • ASIN ‏ : ‎ B09LB1CBT2
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.2 4.2 out of 5 stars 838 ratings

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Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
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Price-12% $8.76
List:$9.99
$19.99$17.99$4.54-5% $7.99
List:$8.40
$14.00
Price Per Unit$38.09 / Fl Oz$64.48 / Fl Oz$35.27 / Fl Oz$21.59 / Fl Oz
Delivery
Get it as soon as Friday, Mar 7
Get it as soon as Friday, Mar 7
Get it as soon as Friday, Mar 7
Get it as soon as Friday, Mar 7
Get it as soon as Friday, Mar 7
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Important information

Ingredients

Aqua/Water/Eau, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glycerin, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, [May Contain/Peut Contenir/+/-:Iron Oxides (CI 77491, CI 77492, CI 77499)].

Directions

Finish up your look by applying the Kind & Free Mascara on your lashes for uncompromising volume and length that lasts up to 36 hours.

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Customer reviews

4.2 out of 5 stars
838 global ratings

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Excellent & Clean Mascara
5 out of 5 stars
Excellent & Clean Mascara
I love this formula! It glides onto my lashes smoothly and without any smudges or flakiness. This mascara is just what I wanted and at a fraction of the price compared to other *clean* brands. I like the black brown tone for a less dramatic look that can be easily worn daily. The brush helps coat my lashes and separates them too. With a bit of a curl from my curler I find a good amount of volume. I am wearing a lash serum underneath so that really helps to condition my lashes before applying the mascara. Such a great purchase. I immediately knew this would be good once I used it for the first time. I’ve been wearing this for 10 hours and no smudges, flakes, or irritation!
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Top reviews from the United States

  • Reviewed in the United States on February 8, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.
  • Reviewed in the United States on February 12, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Great mascara and washes off easily. My only complaint is I ordered two because they were on sale and one came without a package around it which I won’t use. Could it be a return? Please only send packaged items. Thank you.
  • Reviewed in the United States on December 8, 2024
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I can’t say this is the best but is sure is t the worst. “Clean” mascaras just don’t work as well in my opinion but that’s a sacrifice I’m willing to make. I am constantly searching for a better one. When I saw the price of this, I knew I had nothing to loose but also had low expectations. However, I have been pleasantly surprised! What works for one does not necessarily work for another, so keep that in mind. The consistency seems good, not sticky at all and dries fast on lashes. The brush is small but easy to use. The smell reminds me of the mascara from my early teen days, that faint powdery smell. I don’t love that it does not hold the lift after curling lashes but it does not flake and it soooo easy to remove. I will buy again just for ease of removal. For the price it won’t hurt to try!
    4 people found this helpful
    Report
  • Reviewed in the United States on February 25, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    My teen and I use it! Doesn’t cake on and a more natural look.
  • Reviewed in the United States on February 8, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Love this mascara! It gives my lashes a nice, natural lift without clumping, and I love that it’s vegan and cruelty-free. Super lightweight and doesn’t flake throughout the day. Perfect for an everyday look!
    2 people found this helpful
    Report
  • Reviewed in the United States on February 20, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I was hopeful this product would be less toxic and more durable. After two hours of wear I have ended up with quite a bit under my eyes. Will likely not order again.
  • Reviewed in the United States on February 14, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I love this mascara because it's natural.Doesn't include anything that could hurt animals.When it's being tested. Stays on nice and washes off easy.
  • Reviewed in the United States on February 18, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Quality product and my new favorite. No irritation like most mascara I have tired. Pocket book friendly.

Top reviews from other countries

  • Zubkat
    5.0 out of 5 stars Great for sensitive eye
    Reviewed in Canada on December 9, 2024
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    It does what is promised. Does not irritate my eyes, plus very easy to clean away mascara
  • Elle
    4.0 out of 5 stars Going bad too soon
    Reviewed in Canada on February 5, 2025
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I really liked this in the beginning because of its clean application and ease of removal. But, it’s already turned goopy. Seems too soon for that stage as I just bought it recently.
  • Vicky
    5.0 out of 5 stars ITS THE BEST
    Reviewed in Canada on November 3, 2024
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    The price is amazing, applying it is amazing and so is wearing it. My eyes dont burn anymore and it survived the whole day working in a resturaunt and didnt smudge even a bit. This is my new favorite mascara !
  • Clairista
    3.0 out of 5 stars Strong scent ….
    Reviewed in Canada on October 16, 2024
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    My first reaction was it has a very strong fragrance in my opinion. I’m typically not sensitive to makeup fragrances, but do not like the scent at all even though it does go away a bit after application.
    It does a decent job at separating and adding length to my lashes for a natural look. It was a good price point and easy to wash off. But after a few hours of wear I find that it does bother my eyes, wether it flakes off a bit or if it’s the residual scent, or if the moisture from my eyes contacts the mascara it does irritate/sting the eyes.
    I would not purchase this again for this reason.
  • Meaghan
    5.0 out of 5 stars Healthy makeup
    Reviewed in Canada on October 3, 2024
    Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    This clean mascara is non irritating for my eyes and washes off easily without leaving dark circles underneath. The formula dries fast after application so it doesnt smudge

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