I stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.
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$8.76 with 12 percent savings $38.09 per Fl Oz
List Price: $9.99 
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This item: Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
$8.76 ($38.09/Fl Oz)
Get it as soon as Friday, Mar 7
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$7.99 ($7.99/Count)
Get it as soon as Friday, Mar 7
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$5.99 ($5.99/Count)
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Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified by
EWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
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Compare with similar items
This Item  Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz | Recommendations  |  |  |  |  | |
| Price | -12% $8.76 List: $9.99 | $19.99 | $17.99 | $4.54 | -5% $7.99 List: $8.40 | $14.00 |
| Price Per Unit | $38.09 / Fl Oz | $64.48 / Fl Oz | $35.27 / Fl Oz | — | $21.59 / Fl Oz | — |
| Delivery | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | — | Get it as soon as Friday, Mar 7 |
| Customer Ratings | ||||||
| Sold By | Amazon.com | Freshheritage | Trade Express USA | Amazon.com | DFADeals | Amazon.com |
| color | 02 Black Brown | Black | Black | Black | Black | Black |
| unit count | 0.23 | 0.31 | 0.51 | 0.27 | 0.37 | 0.25 |
| volume | 0.23 fluid ounces | 10 milliliters | 9.5 milliliters | — | 11 milliliters | 0.25 fluid ounces |
| form | Liquid | Liquid | Liquid | Gel | Cream | Cream |
| product benefit | Volumizing, Conditioning | Volumizing | Volumizes and lengthens lashes with organic and vegan ingredients, offering hypoallergenic, smudge-proof, and long-lasting wear | Lengthening | Softening,Smoothening,Volume | Lengthening, Volumizing, Conditioning |
| skin tone | All | Fair | Deep | — | All | Any |
| skin type | All | Combination, Dry, Sensitive, Normal, Oily | Sensitive | All | All | All |
| package type | Tube | Tube | Box | Tube | Box | Tube |
| labeled country | — | CA | — | GB | — | US |
Excellent & Clean Mascara
I love this formula! It glides onto my lashes smoothly and without any smudges or flakiness. This mascara is just what I wanted and at a fraction of the price compared to other *clean* brands. I like the black brown tone for a less dramatic look that can be easily worn daily. The brush helps coat my lashes and separates them too. With a bit of a curl from my curler I find a good amount of volume. I am wearing a lash serum underneath so that really helps to condition my lashes before applying the mascara. Such a great purchase. I immediately knew this would be good once I used it for the first time. I’ve been wearing this for 10 hours and no smudges, flakes, or irritation!
Top reviews from the United States
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- Reviewed in the United States on February 8, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on February 12, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on December 8, 2024Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on February 25, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on February 8, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on February 20, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on February 14, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
- Reviewed in the United States on February 18, 2025Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
Top reviews from other countries
- ZubkatReviewed in Canada on December 9, 2024
Great for sensitive eye
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase - ElleReviewed in Canada on February 5, 2025
Going bad too soon
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase - VickyReviewed in Canada on November 3, 2024
ITS THE BEST
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase - ClairistaReviewed in Canada on October 16, 2024
Strong scent ….
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase - MeaghanReviewed in Canada on October 3, 2024
Healthy makeup
Color: 02 Black BrownSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
